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	<title>The Unofficial Statement &#187; Universal McCann report</title>
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		<title>What do people blog about?</title>
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		<pubDate>Sun, 29 Mar 2009 04:46:00 +0000</pubDate>
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				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Tecnorati blogosphere report 2008]]></category>
		<category><![CDATA[Universal McCann report]]></category>
		<category><![CDATA[analysis of blog posts]]></category>
		<category><![CDATA[blogosphere reports]]></category>
		<category><![CDATA[internet]]></category>

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		<description><![CDATA[The number of bloggers and blogs is growing at a fantastic pace. According to a report by Universal McCann (March 2008) there are 184m internet users who write a blog, with China emerging as a leader, with 42m users, more than USA and western Europe combined. Individuals, and organizations are both adopting blogging as a [...]]]></description>
			<content:encoded><![CDATA[<p>The number of bloggers and blogs is growing at a fantastic pace. <a href="http://www.universalmccann.com/Assets/wave_3_20080403093750.pdf">According to a report by Universal McCann (March 2008)</a> there are 184m internet users who write a blog, with China emerging as a leader, with 42m users, more than USA and western Europe combined. Individuals, and organizations are both adopting blogging as a means to express and reach out.</p>
<p>It is interesting to find out what these 184 million bloggers write about. Nielsen BuzzMetrics has a tracker online which is a <a href="http://www.blogpulse.com/bplive_full.html">real time snapshot of what are people blogging about</a>. The tracker is updated every minute. To my surprise, technology is not the number one item that people are writing about. The myth that blogging has been a niche of the techno savvy, opinioned geeks seems to have been busted by this data. As per the report, 30% of all blog posts are diaries, which are personal entries on people&#8217;s own life, environment and interests. The diaries at 30% stand much taller than many other categories combined.</p>
<p>Entertainment (Movies/TV) stands at number two, the second most blogged topic, but a distant laggard at only around 5% of all blog posts. Sports and Politics closely follow.</p>
<p>Nielsen BuzzMetrics are created based on text mining of the blog posts and then assigning the post type to them.</p>
<p>Technorati follows a different methodology to identify post content, which is the tags associated with the post. The latest, <a href="http://technorati.com/blogging/state-of-the-blogosphere/">state of the blogosphere report 2008 (technorati)</a>, report from technorati is pretty interesting. As per the report, three quarters of all bloggers blog about three or more topics. Personal/Lifestyle is the most written about topic, followed by technology. &#8220;Others&#8221;, News, Politics, Internet etc. Others has been treated as an aggregate of topics from the 2008 election, alternative energy, art, beauty, blogging, comics, communication, cooking/food, crafts, design, environment, internet/Web 2.0, Jamaica, and media/journalism.</p>
<p>Technorati&#8217;s report also has a classification of data by gender, and geography.</p>
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