A ride on the Wayback Machine at Internet Archives is a bit of fun, and a lot about understanding business strategy. It can reveal a depth of information about the challenges a business had, the decisions it took, and the results that were achieved. Take the health insurance portal vimo.com for example
President Obama delivered a fantastic Christmas gift to the people of United States. With the Senate passing the landmark healthcare reform legislation on Christmas eve, an additional 30m uninsured Americans can now be brought under medical insurance and the health insurance companies made more accountable. They cannot deny covering pre-existing diseases and cannot disallow insurance because a person got sick with a certain disease
I recently joined a company by the name hCentive Inc, which is creating a health insurance exchange for US, where people could logon and buy affordable health insurance. After spending some time on understanding the US health insurance system, I realized that consumers need someone who could explain to them the policies they were buying. [...]